The Ruby Road Project was birthed during a trip to India in late 2011, when twin sisters Amy Kuruvilla and Lydia Muirhead met two young girls who had been sold into brothels as minors. They were so deeply moved after hearing the most horrific experiences that these girls had gone through that they to do something about the issue of sexual exploitation as a whole. A few months later they set up The Ruby Road Project.

The work and focus of The Ruby Road Project has evolved over the years, and currently their work is focussed on the prevention of gender-based violence in developing nations.